The Yerba Buena Chapter of PSA Sponsors JOE EDELMAN
AWARD‐WINNING PHOTOGRAPHER
in a FREE ALL‐DAY ZOOM Presentatation

Understanding Creativity • A Practical Aproach to Composition •
Abstract Photography • My Images Developing Workflow

Joe Edelman is an award-winning photographer, author, and photo educator.

His educational mission: "To help photographers to develop a solid understanding of the HOWS and WHYS behind creating great photographs."

Joe is honored to hold the title of Photographic Craftsman, a designation given to those who have met the standards of excellence set by the Professional Photographers of America in recognition of service to the photographic profession as an orator, author, and mentor.

He takes great pride in sharing his experience as the host of the weekly The LAST FRAME Live a 60-minute photography Livestream that appears on YouTube. His channel boasts 300 + videos viewed over 11.8 million times by more than 180,000 subscribers in 114 countries.

Joe has also earned a reputation as a lively and popular presenter at photography conferences and is frequently featured on major photography news websites and podcasts.

From his start as a newspaper photojournalist while still in high school to his work today photographing all types of people, his photographs have been published internationally in magazines like Maxim, Cosmopolitan, Get Fit, and Shape, to name but a few. He has been called upon to complete assignments for the New York Times and The Los Angeles Times and has serviced commercial advertising clients from all over the United States.

Website / Portfolio Website / YouTube Channel

Connect with Joe on social media:
Instagram / Facebook / Twitter / Pinterest

Saturday, October 22

9:00 AM ‐ 4:30 PM, Pacific Time

Schedule

9:00 - 11:00	Understanding Creativity
11:00 - 11:15	Break
11:15 - 12:45	A Practical Approach To Composition
12:15 -1:45	Lunch Break
1:45 - 3:15	Abstract Photography
3:15 - 3:30	Break
3:30 - 4:30	My Image Developing Workflow
4:00 - 4:30	Questions

UNDERSTANDING CREATIVITY

We will begin by looking at the science behind creativity and understanding creativity. Where does it come from? Are humans born with it or do they learn it? Is it possible to make yourself more creative? The answers from research done by cognitive psychologists will surprise you, frustrate you, and excite you. Armed with a better understanding of how creativity works, I will help you lay the foundation to be able to develop more creative skills and become a better, more creative photographer, with tips that will help you to see and think about your subjects in ways that you never have before.

Why is it so hard to be creative? We will look at the science behind our creative struggles.
The number one reason why people have a hard time improving as creative photographers
A new definition of Creativity that will free your thought process and change the way you approach creating
My TOP TEN TIPS for improving your creativity to become a better photographer... and much more!

PRACTICAL COMPOSITION

Creating Great Images Without Rules!

The Rule of Thirds is the most overused and abused composition in photography. Composition is the art of how things fit together in your photograph and no two photos are alike – so stop applying rules.

The great American photographer Edward Weston taught “Composition is the strongest way of seeing.” I couldn’t agree more. Following “rules of composition” leads to predictable results. Rules are creativity killers.

In this presentation, I will walk you through my concept of practical composition that is guided by the relationships of the objects in your photograph and the story you wish to tell and the mood you want to convey.

What you will learn:

How to think about Style and Content first
How to direct the viewer with your composition
The 3 most important things to consider in every photograph
My top 8 Practical Composition Tips... and much more!!

ABSTRACT PHOTOGRAPHY

Creating Art Without Rules by Seeing Outside the Box

Abstract photography is Art with no boundaries. It is an opportunity to ignore the rules and have complete creative freedom with your images. We will begin by creating a new understanding of the endless possibilities of abstract photography and how it can help you improve your photography regardless of the genre you shoot. I will help you break down the gear and, better yet, the DIY gear I use to create my images, and we will lay the foundation for you to develop more creative skills and become a better, more creative photographer with tips that will help you see and think about your subjects in ways you never have before.